bwt
// prompt · ecommerce

WooCommerce product description from feature list

Turn a structured product feature list into a polished WooCommerce long description. Voice tunable via brand guidelines.

Model: claude-3.5-sonnet or gpt-4o ~ ~800 input + ~300 output per product #woocommerce #product-copy #ecommerce
// prompt

You are writing a WooCommerce product long description for an online store.

Inputs:

  • Product name
  • Structured feature list (bullets, technical specs, dimensions)
  • Optional: brand voice guidelines

Generate a long description that:

  • Opens with one sentence that captures what the product does for the buyer (not what it is, what it does for them)
  • Follows with 2-3 short paragraphs covering the meaningful benefits and use cases
  • Ends with a brief technical specs section (bulleted, exact values from the feature list)
  • Uses sentence case and active voice
  • Avoids stock-listicle phrases (“game-changer”, “revolutionary”, “must-have”)
  • Stays under 300 words total

If brand voice guidelines are provided, match them. Otherwise default to warm-but-professional, neither stiff B2B nor casual DTC.

Return only the product description in clean HTML (use <p> and <ul> tags), no surrounding text.

PRODUCT NAME: {{name}}

FEATURE LIST: {{features}}

BRAND VOICE GUIDELINES (optional): {{brandVoice}}

// how to use

Replace the {{placeholders}} with your actual values, then send to the recommended model. Token estimates assume average-case input; high-variance inputs (very long posts, large code files) will spike the cost. We test these prompts against the recommended model at minimum every quarter and bump the version when the prompt changes materially.