Gravity Forms
by Rocketgenius
Premium-only WordPress form plugin. Defined the category in 2008, still the go-to for complex forms.
- Lighthouse
- 92 / 100 Tested June 1, 2026
- Accessibility
- WCAG AA
- Open CVEs
- 0
- Last release
- May 20, 2026 v2.9.5
- Installs
- 1,000,000+
Gravity Forms is the longest-running premium WordPress form plugin, launched in 2008 by Rocketgenius. Premium-only model (no free version, no WordPress.org listing). Defined many of the features that became table-stakes in WP forms: conditional logic, partial entries, multi-page forms, integration with Salesforce and Mailchimp and Zapier. Still considered the gold standard for complex forms in agency builds.
Pros
- Most mature conditional logic engine of any WP form plugin
- Largest catalog of first-party add-ons (Stripe, PayPal, Mailchimp, Salesforce, Zapier, etc.)
- Rocketgenius has been shipping consistently for 17+ years (no vendor risk)
- Excellent for complex business forms with payment integrations
Cons
- No free tier, premium-only ($59/year minimum)
- Admin UI shows its age compared to newer entrants like WPForms
- Renewal pricing is required for ongoing add-on access
Pick Gravity Forms when you need complex business forms with conditional logic, payment integration, and CRM connections, and you have the budget for ongoing renewals. Strong choice for agencies building lead-gen or quote forms.
Avoid for simple contact forms (Contact Form 7 or WPForms Lite is enough) or for budget-conscious sites where the renewal cost is a real constraint.
Frequently asked questions
- Is Gravity Forms free?
- No. Gravity Forms is premium-only. Starting tier is $59/year for a single site; higher tiers ($159+ for Elite) include unlimited sites and all add-ons. Rocketgenius does not maintain a free version or a WordPress.org listing.
- Why is Gravity Forms so expensive?
- Because it's positioned for serious business use with deep integrations (Salesforce, HubSpot, Stripe, payment gateways, CRM connectors). The pricing reflects the agency-focused market. For simple forms, Contact Form 7 or WPForms Lite are free alternatives.
- Gravity Forms vs WPForms?
- Gravity Forms is the longest-running with the deepest integration catalog. WPForms is the cleaner modern UX with a usable free tier. Agencies often prefer Gravity Forms for client work; small sites often prefer WPForms.
- What's the cheapest Gravity Forms license?
- $59/year for the Basic license (single site, core features). The Pro license ($159/year) unlocks unlimited sites and the full add-on catalog. The Elite license ($259/year) adds priority support and additional integrations.
Recent releases
- v2.9.5 May 20, 2026
Stripe gateway compatibility update
- v2.9.4 April 2, 2026
Security patch for file upload field
- v2.9.3 February 18, 2026
Maintenance release
- v2.9.2 January 8, 2026
WordPress 6.8 compatibility
- v2.9.1 November 22, 2025
Patch release
- v2.9.0 September 15, 2025
New: form analytics dashboard
- v2.8.5 July 30, 2025
Conditional logic edge case fix
| Product | Category | Price | Lighthouse |
|---|---|---|---|
| | Forms | From $59 | 92 |
| | Forms | Free, Pro from $49 | 89 |
| | Forms | Free | 96 |
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Performance testing
Tested on Kinsta Starter (Google Cloud C3D, Iowa). Configuration: Gravity Forms with one moderate-complexity form (10 fields, conditional logic), Twenty Twenty-Four theme, mobile, 4G simulated, cold cache. 5 runs, median reported. Raw Lighthouse JSON downloadable on request.
Vulnerability tracking
Open and recently closed CVE counts pulled from Patchstack and Wordfence Intelligence on every build. Last disclosure date reflects the most recent public CVE for this plugin, not necessarily the most recent vendor patch.